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When you’re a small business owner looking to get your company’s message out, perhaps the last thing you’re thinking about is the actual writing of a press release. If your business is not ready to hire a publicist, much less a strategic PR team, then the person who will be writing that press release is probably going to be you.Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces.
Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. Most of us are generally interested in things we haven’t heard before, find surprising or help solve our problems. So before drafting your press release, it’s worth asking yourself these questions:
Seven Tips on writing a good press release
1. Is there anything “new” in my story?
2.Is there anything unusual or unexpected about it
3. Would this be of interest to anyone outside my business?
4. Will anyone actually care?
5. Attention grabbing headline
6. Make it grammatically correct
7. Try to make less than one page